EINA participates in the International Design Education Expo & Conference, which will take place in June and July in Korea.
Andreu Balius, typographer and professor of the Bachelor of Design and the Master’s Degree in Typographic Creation, will give the lecture 'Typography as a means for culture' on June 3rd at the Baekryong Art Center.
“Typography has been normally defined as a means for communication. Nevertheless, the understanding of typography as a cultural artefact puts the use of type in a totally different position. Typography and type design can further contribute to a more comprehensive dialogue within our globalized society. It is not only about conveying a message, typography is also a way to reinforce identity and cultural values through the shapes of letters”, comments Andreu Balius.
The International Design Education Exhibition will be held from 3 June to 30 July at the Gangwon Institute of Design Promotion. EINA participates in this exhibition as a university centre and the final works of Ignasi Ayats, Clara Faner, Natàlia Pàmies and Lidia Puig can also be seen.
Adlego, by Ignasi Ayats, is a critical-speculative project developed with the aim of generating social debate about the current electoral system, a system based fundamentally on image, marketing and advertising. To this end, a new electoral system has been developed that focuses exclusively on political content, eliminating the image of political parties. This is a reflection on how graphic design participates in politics. And how design can trigger critical thinking.
La Badalona, stories in feminine, by Clara Faner, is the result of a collaborative process with a group of migrant women from different countries who now share the same context. A practical project in which design is presented as a mediating tool and which ends up taking the form of a campaign at street level. A gesture by the women towards their neighbourhood with the aim of making this group visible and empowering them, humanising the mud and generating a more positive view of the neighbours towards this environment.
SOROR, by Natàlia Pàmies, is a publication on gender inequality that aims to inform and raise awareness about feminism. The aim is to bring a critical vision and design a genderless magazine that reaches as many people as possible. The result is a series of three single-issue journals, each addressing a type of gender inequality. The design and art direction of the publication varies depending on the type of inequality it covers.
Distype, by Lidia Puig, is the result of an experimentation process that sets off through the simulation of the devastating effects of climate change on the planet as a method through which to discover new typographic forms. The project revolves around four experimental paths that result in the design of six alphabets that become a reflection of different modes in which the increase in temperature alters the original typography and gives rise to the creation of new forms. The experimental process and the six resulting alphabets are compiled across three pieces: a publication; a series of 5 posters; and a collection of 12 postcards.
