Four lexical elements for Eina/Idea. Graphics: Gemma Villegas Studio, Arauna Studio.

Eina/Idea

Eina/Idea is a project launched by Fundació EINA to bring art and design education beyond its known academic and commercial comfort zones. Eina/Idea is conceived as a critical supplement, a machine for aesthetic reflection in permanent exhibition drive, a programming platform, and a cognitive accelerator.

In close collaboration with EINA Centre Universitari de Disseny i Art, and its partner the Universitat Autònoma de Barcelona, but also outside of academia, Eina/Idea operates through research cells called cabinets—conceptually unique workspaces with tactical objectives defined according to their guest agents.

On a practical level, Eina/Idea proposes traveling seminars, conferences, performances and chamber exhibitions in which students and the general public of Barcelona can get involved. Using variable temporalities and typologies, Eina/Idea wants to be a vehicle for propagations of all kinds, from curatorial thought to memes; from documentary practices to gaming; from experience design to applied critique. In short, Eina/Idea is a search and research intensifier, open to all.

/

Eina, in Catalan, is the instrument, and Eina/Idea is a two-sided object, an instru/mental, material and concept, poietic and poetic make-think as opposed to over-designed claustro-fuck. Something sounding like eina, in Arabic أين, is the questioning for direction, where-wherever-wheresoever, no matter where. Every direction is two directions, every path is two-sided. Eima or εἷμα, in ancient Greek, is the garment, the fabric—an allegory taking us from textile to text and back, from collective to individual; or, the school as fabric of intensities. εἷμα/εἶδος, an interlacing of mental threads so thick that they form a blanket. Eina as what, how, and where? In the traditional organization of space, there are four cardinal points plus above and below. The seventh direction is the other of these six, the ubiquitous oblique, all directions in between the six complete and exceed the whole. This impossible addition at the end of an associative chain could be instrumentalized as a model for applied speculative thinking, an eina/idea.

Manuel Cirauqui, Director

Eina Idea echeme