This subject has the objective of contextualising the design professional activity within the current economic environment. In addition, the student will be able to apply the main business concepts to his or her own reality and interests by creating a Business Plan.
At the end of the subject, each students should be capable of using business concepts comfortably such as strategy, marketing, team management or profit, to mention some examples. Public presentations of the business plans ara an additional objective by itself, since they constitute a useful experience which is close to the professional practice.
Learning aims
- Understand the economic and business contexts in which the design activity takes place.
- Be able to identify business opportunities in the fields linked to innovation.
- Identify professional interest areas, carry out a market research and build a network of professionals.
- Define a business plan and feel empowered to take the management responsibility of a startup or a company department.
- Improve business skills such as presentation, negotiation, team management and conflict resolution techniques.