Conference "Human Creativity and Artificial Intelligence: Symbiosis or Parasitism?"

EINA Bosc, September 21st, from 9:30 AM to 6:30 PM

This event will present a comprehensive view of the current state of Generative Artificial Intelligence (GAI) in the creative field, with the participation of invited scientists, artists, and designers. The theoretical and practical foundations of this technology will be addressed, as well as its various applications and the inherent challenges in its development.

The morning will focus on analyzing the functioning of GAI in the creative process. Through interactive presentations, it aims to provide a solid understanding of key concepts and tools, as well as the fundamental principles underlying this technology.

In the afternoon, the event will delve into the specific algorithmic techniques, processes, and infrastructures used by designers, artists, and creatives. Practical demonstrations and concrete examples will explore how GAI is transforming the creative process.

Sign up here!



9:30 - 9:45: Welcome and agenda

Module 1: Context

9:40 - 10:50: Generative AI: Where we come from, where we are, and where we are heading

This module aims to establish a strong foundation for understanding the context and Machine Learning (ML) algorithms, laying the necessary groundwork for subsequent modules.

  • Brian Subirana, Professor of Artificial Intelligence at EADA Business School and affiliated with MIT Sloan School of Management, MIT School of Engineering, and Harvard University.
  • Jorge Franganillo, PhD in Information and Communication, and lecturer and researcher at the Faculty of Information and Audiovisual Media of the University of Barcelona.

Module 2: Resources and tools

10:55 - 11:35: Creative AI Lab [database]

Daniel Chávez Heras, Professor of Digital Culture and Creative Informatics at the Department of Digital Humanities, King's College London.

Creative AI Lab is a collaboration between the Serpentine Research and Development Platform and the Department of Digital Humanities at King's College London. It explores new approaches to Artificial Intelligence/Machine Learning (AI/ML) in artistic practices, including interface design, production, and interaction. The central purpose of this lab is to make this knowledge visible and establish connections with broader artistic and curatorial practices, fostering a deeper understanding and greater integration of AI/ML in the creative field.

11:35 - 11:55: Pause

11:55 - 12:40: Creativity and artificial intelligence

  • Jorge Márquez Moreno, Head of Experience Design at NTT Data in Europe, author, university professor, and speaker.

He will discuss the importance of User Experience (UX) and how AI and the metaverse will impact it. He will also present a study on Creativity and Artificial Intelligence, involving several companies from the BcD Design Cluster, formally presented at BDW 2023 (October 16-28).

Module 3: Specific Areas where Generative AI can be helpful

12:40 - 12:45: Introduction

Introduction to case studies: design, art and new media.

12:45 - 13:30: Case Study 1: Design

Exploring how generative AI can assist in creative content creation.

  • Marcel Pié Barba, member of the Estampa collective. 

Taller Estampa, a collective of programmers, creators, and researchers working in the fields of audiovisual and digital environments. Their practice is based on a critical and archaeological approach to audiovisual technologies, research into artificial intelligence tools and ideologies, and resources for experimental animation. 

13:30 - 13:40: Introduction to the afternoon themes and morning closing

13:40 - 15:10:  Lunch Break


15:10 - 15:55: Case Study 2: Art 

  • Daniel G. Andújar is a renowned contemporary artist who explores the social, political, and economic implications of technology and artificial intelligence in his work.

15:55 - 16:40: Case Study 3: New Media 

  • Anna Giralt Gris is a filmmaker, researcher, and creator of new media. She is the CEO of Gusano Films and holds a degree in Audiovisual Communication and a master's in social communication research from Pompeu Fabra University.

16:40 -17:00: Break

Module 4: Reflection

17:00 -18:15: What are the implications and challenges of using AI technologies in the field of artistic and design practice? Do we need to review our conceptions of artistic production, creativity, and research in response?

  • Jara Rocha: Works through situated and complex forms of technology distribution with an antifa and trans*feminist sensitivity. Jara is an associate member of The Institute for Technology in the Public Interest. She resides in Barcelona, where she develops her pedagogical practice at EINA and ESCAC. Jara is a 2023 Fellow of InfraMaintenance at Hangar / La Virreina, part of the curatorial team at La Capella, and her program "Naturoculturas son Disturbios" is sporadically broadcast on the local radio station Dublab.
  • Gabriela Rubio: Writer and illustrator, she is the coordinator and teacher of the Postgraduate Diploma in Narrative Illustration for Children's and Teenagers' Publications at EINA, where she also teaches at the Postgraduate Diploma in Creative Illustration.
  • Marcel Pié Barba, member of the Estampa collective. 

18:15 -18:30: Module 5: e i n a i d e a 

Presentation of the "Wounded Matrix" project by e i n a i d e a.