How can I use sustainable design to create competitive advantage?
How other companies do it?
MAKING NEXT is a series of 5 webinars aimed at different actors in the company, on the possibilities of generating ethical and supportive productive brands from the intersection between nature, technology, society and design. The webinars will focus on four themes:
- design of sustainable products,
- design of sustainable product-services (SPS),
- design of sustainable organisations, and
- design of sustainable collaborative ecosystems.
Organised by EINA in collaboration with Barcelona Global, EADA and McKinsey & Company.
THE VALUE OF SUSTAINABLE DESIGN IN ORGANIZATIONS
Thursday, October 07, 2021 - 7:00 to 8:00 pm CEST (Madrid)
SPEAKER
Ben Sheppard, Partner at McKinsey & Company and global leader of design research.
Ben Sheppard has worked with senior leaders of over 30 of the world’s pre-eminent companies, leading major innovation and design programs on everything from jet engines to cars, from medical devices to coffee machines. Ben chairs a quarterly gathering of thirty of the world's most senior design leaders, representing $2 trillion in revenues and 3 billion users.
On sustainable design as a way to drive profits and business growth while innovating for success.
OPENING REMARKS & MODERATOR
Miquel Molins, President of EINA Foundation
Carlos Costa, Senior Advisor Banyan Global
PAVING THE WAY FOR POSITIVE CHANGE
Thursday, October 14, 2021 - 7:00 to 8:00 pm CEST (Madrid)
Eliminating the conflict between environmental criteria and business success. Design’ as one of the most powerful tools to address urgent problems and tackle the complex social, political, economic and ecological challenges in these turbulent times.
SPEAKER
Julia Koerner, architect dnd designer working at the convergence of architecture, product and fashion design.
Using technology to emulate patterns and processes found in the natural world.
SPACE TO GENERATE DIFFERENCES
Design playing a crucial role in paving the way for positive change.
Javier Goyeneche, Founder of Ecoalf.
Axel Reinaud, Co-Founder & CEO of NetZero.
Axel Reinaud is Co-Founder and CEO of NetZero, which champions biochar as a climate solution. He brings his long-standing passion for climate and his business experience together to scale long-term carbon-removal solutions. Prior to launching NetZero, he was Managing DIrector & Senior Partner at BCG where he worked for 23 years in various client and internal leadership positions. He holds an MS in engineering and economics from École Centrale Paris and an MBA in economics from INSEAD.
MODERATORS
Manuel Cirauqui, Director at EINA Idea
Federica Massa Saluzzo, Academic Director of the Master in Sustainability and Innovation at EADA
NEW MODELS PRODUCT-SERVICE
Thursday, October 21, 2021 - 7:00 to 8:00 pm CEST (Madrid)
Developing a merge of tangible products and intangible services able to meet the needs of the end customer while promoting sustainability.
Thinking beyond the life cycle of a product, taking into account social aspects, stakeholders, and user interactions. Creating a cascade of sustainable practices that flows through the supply chain
SPEAKERS
Robert Metzke, Global Head of Sustainability at Philips.
Sustainable healthcare and access to care.
SPACE TO GENERATE DIFFERENCES
Reducing the environmental impact of a product with product-as-a-service arrangements.
Marylin Bisso, VP Operations - Europe at Too Good To Go.
Declan Rankin Jardin, Co-Founder of Alvéole, The Urban Beekeeping Company.
MODERATORS
Pilar Cortada, Founder at EINA Obra
Ignacio Marcos, Senior Partner at McKinsey & Company
SYSTEMS THINKING VS. DESIGN THINKING
Thursday, October 28, 2021 - 7:00 to 8:00 pm CEST (Madrid)
Developing new ways of doing business by integrating sustainability in the objectives and operations of the organization.
Systems thinking — understood as sensitivity to the circular nature of the world in which we live — helps manage change and integration based on a "top-down" overview. It means, first, considering the big picture and then the concrete actions. This helps product design and development teams establish an environmentally responsive system that aligns the organization and designers environment, sets the direction of products, and focuses design efforts on the product areas that have the greatest impact.
SPEAKERS
Javier Quiñones, CEO & CSO of IKEA USA
On transforming the way of working from a linear to a circular business.
SPACE TO GENERATE DIFFERENCES
Redesigning the business model to make it more sustainable.
Laëtitia Boucher, Regional Sustainability Manager (Southern Europe) at Interface Inc.
Lucas Carné, Co-Founder of 011h and Co-Founder of Privalia.
MODERATORS
Javier Nieto Cubero, Coordinator of the Postgraduate Program in Design Processes for Entrepreneurship and Innovation at EINA
Koke Pursals, President of the Board of Trustees at EADA
THE IMPORTANCE OF COLLABORATION AND TRANSDISCIPLINARITY
Thursday, November 04, 2021 - 7:00 to 8:00 pm CET (Madrid)
To design is to imagine the future. Not only the future of objects, products and services, but, most importantly, how humans interact and solve the challenges we face. Organizations must be pushed to think collectively, beyond their business, and redefine unsustainable market practices.
Tue Robi Jensen, Business Developer at Kalundborg Symbiosis.
Developing new interactions between companies to reshape markets and industries towards sustainability
FIRESIDE CHAT AND CLOSING: PLAUSIBLE FUTURES FOR BARCELONA
Rafael de Balanzó (TBC),Founder Urban Resilience Thinking Design Studio; Ph. D. Sustainability; Architect & Urban Designer; CUNY and EINA/UAB Professor; Architects Without Borders Habitat Program Leader.
Maria Buhigas, Urbanist; Founder Urban-facts. Former Head of the Department of Urban Strategy, Barcelona Regional (2006-13), Member of the Scientific Advisory Council of the European agency ESPON (2017-19) and Councilor of the Barcelona City Council (2019-20).
MODERATORS
Pau de Solá-Morales, Dean of EINA
Maite Barrera, Member of the Executive Committee of Barcelona Global
