What is Graphic Design?
Graphic Design conveys ideas and information through visual codes. The formal and communicative command of the image and typography are key for graphic design either physically or in a digital format. Understanding the necessities of the project or order, conceptualizing and formalizing are part of the designing process of any graphic design. The professional graphic designer can develop their profession in the communications department of companies and institutions, agencies or bureaus specializing in communication, publishing houses and periodicals or working as freelance.
Graphic Desing and the shaping of the Syllabus
The EINA design university studies are shaped using a designer’s training in the general meaning as a start point to work towards the specialization through the mentions offered.
From the 2nd year itineraries for obtaining the mention are recommended. This will become effective in the 3rd and 4th years, studying at least 5 of the 6 optional subjects that form one of the mentions.
Nevertheless the student could also opt for no specialization or a combination of several mentions becoming a designer with a hybrid profile.
The shaping of the studies provides the resources and knowledge to work in a wide range of professional fields and allows, at the same time, to start guiding the student’s interests and defining the specific fields of the several work interests.
Graphic communication and identity for companies, institutions and products, editorial design, creative management, copywriting and naming, art direction in fields like publicity or photography, space applied graphs, packaging, typography creation, design of digital platforms and interactions, animation and motiongraphics, design for audiovisual media amongst others.