EINA Bachelor of Design
Official title offered by the Universitat Autònoma de Barcelona (UAB)
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Design at EINA is understood in a global sense. We group our teaching around a few disciplinary areas, which have a tradition in design: graphic design, space design and product design and other areas that are more specific to us, such as visual creation and design culture.
But although we have areas of organisation or specialisation, we invite and encourage our students to cross the borders of these disciplines and to freely create their own itineraries, and to design their own curriculum within these areas or mixing them in a totally open way so that each one can create their own future.
At all times the student is responsible for their own curriculum, having the option to choose from a large number of options and possibilities. Depending on the optional subjects chosen in 3rd and 4th year, students can opt for further specialisation through the five specialisations offered: Space Design / Graphic Design / Product Design / Visual Creation / Design Culture.
They can also choose not to specialise or to combine different specialisations, resulting in a designer with a more hybrid profile.
In the same way that a designer’s professional practice requires specialized skills in the aforementioned skills, it also requests generic designers who are able to work on different fields or coordinate specialized designers and establish interdisciplinary dynamics providing a wide range of criteria and approaches. The mechanism of EINA’s Bachelor of Design facilitates this training and therefore allows curricular itineraries outside the listed mentions.
All the details of the Bachelor of Design can be found on the UAB website.
→ Check the Bachelor of Design Syllabus Diagram (Spanish version)
→ Download the Bachelor of Design Brochure (Spanish version)
Upon completion of the Bachelor of Design students should be able to:
- Show they have and understand concepts relating design with culture, visual arts, aesthetic trends and the both historical and avant-garde technological and business environments.
- Apply the knowledge acquired to suggest improvements and innovations in the communicative and physical environments based on design conceptualisation and formalisation and work as designers according to the pattern of behaviour proper to the professional environment of this discipline.
- Interpret relevant data that allows to identify usage and communication issues in the daily environment solvable with design, give opinions based on reasoned criteria about relevant social, scientific or ethnic topics that might affect them.
- Transmit their answers in a specialised verbal and visual language proper to design and master the necessary resources and codes to communicate them to the different agents involved (customers, manufacturers, salespeople and lay public.
- Develop a high level of autonomy that enables them to continue learning through advanced professional and research oriented training courses and master’s degrees.
When learning design, very different subjects, concepts and abilities converge, all of them originating from the visual expression and representation and from the technologic and scientific domains or the analytical thinking of the humanities. Design is a synthetic discipline and therefore, any student is eligible to start these studies, regardless of their high school subjects or if they come from other studies that enable them to access university.
However, certain skills and interests may facilitate the fulfilment of these studies. Amongst the most notable ones are the ability to observe, inclination towards innovation, good visual representation command, creativity and imagination, artistic sensibility, motivation to use new technological resources or strong technical abilities.
Basic skills
CB1 - Students have demonstrated possession and understanding of knowledge in an area of study that builds on the foundation of general secondary education, and is usually at a level that, while relying on advanced textbooks, also includes some aspects that involve knowledge from the cutting edge of their field of study.
CB2 - Students are able to apply their knowledge to their work or vocation in a professional manner and possess the competences usually demonstrated through the development and defence of arguments and problem solving within their field of study.
CB3 - Students have the ability to gather and interpret relevant data (usually within their field of study) in order to make judgements which include reflection on relevant social, scientific or ethical issues.
CB4 - Students are able to convey information, ideas, problems and solutions to both specialist and non-specialist audiences.
CB5 - That students have developed those learning skills necessary to undertake further studies with a high degree of autonomy.
Specific skills
CE1 Analysing objects, communications and habitable spaces in order to detect design problems, provide alternative solutions and assess social, technological and economic viability.
CE2 Evaluating uses and programming functions oriented towards the conception and formalisation of design projects.
CE3 Synthesising knowledge and skills of plastic expression, representation techniques and materials and productive technologies that allow for the planning and development of design projects.
CE4 Using the basic techniques of plastic expression (drawing, colour and volume) to represent and create forms in two or three dimensions.
CE5 Mastering the techniques of graphic representation of spaces and volumes, planes and surfaces characteristic of design.
CE6 Demonstrate knowledge and use with specialised criteria of the architecture of the typeface and the different typographic families of the Latin alphabets.
CE7 Demonstrate an understanding of the basic knowledge of materials and their qualities, and of manufacturing processes and costs.
CE8 Demonstrate an understanding of the basic knowledge of the auxiliary sciences and disciplines of the design project, such as anthropometry and the physiology of visual perception, ergonomics, methods of use evaluation, marketing, prospecting techniques, etc.
CE9 Demonstrate knowledge and familiarity with the use of the audiovisual medium, the digital environment and its creation and production tools.
CE10 Structuring and hierarchising verbal information graphically.
CE11 Demonstrate an understanding of the functioning of the economic, business and institutional environment in which design projects and activities are contracted and developed professionally.
CE12 Demonstrate knowledge of the institutional and associative environment of the professional world of design and the role played by the different entities and social agents.
CE13 Planning, organising, managing and administering the development of design projects, both in the framework of independent professional work and in business or institutional organisations.
CE14 Formulating and structuring a business plan aimed at the development of products or companies and assessing their viability.
CE15 Demonstrate knowledge of the legal framework in which design activities are carried out: contracting models, patent registration, trademarks, copyright, etc.
CE16 Demonstrate an understanding and relevant and reasoned interpretation of texts on the history, theory and criticism of design.
CE17 Present and reason, orally and in writing, the results and work processes of their own design objects.
CE18 Interpret and critically assess final products and design projects, both their own and those of others.
CE19 Demonstrate knowledge of research methods relevant to design and the theory, analysis and critique of design and art.
CE20 Effectively apply elementary physical principles and basic mathematical tools for the conceptualisation and formalisation of design projects.
CE21 Having the resources and abilities to relate concepts and languages of different design specialities.
CE 22 Mastering the plastic languages to adapt the communicative and expressive intentions to the use of artistic media and techniques.
Transversal skills
Instrumentals
CT1 Ability to communicate orally and in writing in the native language and in other languages such as English, enabling work in an international context.
CT2 Drafting professional reports and academic papers.
CT3 Demonstrate knowledge and correct use of the documentary sources and bibliography necessary for both the planning and the analysis and reasoned critique of design.
CT4 Demonstrate interest in the study of foreign languages both to facilitate communication and to access different cultural contexts.
CT5 Mastering the computer environment and digital technologies.
Interpersonal
CT6 Ability to work in a team and skills for dialogue with the different agents and disciplines that may intervene in the development of a design project.
CT7 Ability to coordinate, manage and lead work groups around a design project, or where design plays a relevant role.
CT8 Capacity for initiative and entrepreneurial spirit.
CT9 Capacity for resolution and decision-making.
CT10 Motivation for quality, both in the conceptual and argumentative approaches, and in the formal resolution and in the details of the final finish of a design project.
Systematic
CT11 Ability to adapt to the national and international professional environment and, in particular, to the technological, social and economic changes that are taking place.
CT12 Ability to integrate and synthesise knowledge acquired in different contexts and situations, with flexibility and creativity.
CT13 Orienting design action on the basis of values of respect for the environment and with sustainability criteria.
CT14 Valuing and promoting the social use of the environment and communication with special attention to accessibility for different groups of users and receivers.
CT15 Valuing and preserving cultural, artistic and landscape heritage.
CT16 Demonstrating that one possesses the values and deontological principles of the profession.
CT17 Demonstrate knowledge of innovative phenomena and new cultural languages and proposals.
CT18 Ability to self-manage the development of a professional itinerary.
CT19 Demonstrate a positive affective disposition towards the aesthetic values and formal qualities of the material and visual environment.
CT20 Demonstrate a predisposition towards the rigour and experimentation inherent to the scientific method.
More details in the Bachelor of Design Report.
University pre-registration system
University pre-registration is a coordinated student distribution system that ensures equal conditions during access to the first year of the Bachelor of Design.
University pre-registration can be made in the University access portal.
Admission channels and requirements
Baccalaureate students
Baccalaureate + University Entrance Exams (PAU) + university pre-registration.
International baccalaureate students
a) EU baccalaureate or bilateral agreement accredited by the National Distance Education University of Spain UNED+ university pre-registration. If they wish, they can submit for the specific University Entrance Exams (PAU) phase.
b) Officially approved non-EU baccalaureate: official approval of the baccalaureate + University Entrance Exams (PAU) + university pre-registration.
Students from Higher Level Training Cycles (CFGS) or equivalent
Higher Level Training Cycle (CFGS) or equivalent + university pre-registration. If they wish, they can submit for the specific University Entrance Exams (PAU) phase.
Students who change their uncompleted courses
Students who have started an official Spanish university bachelor course and have 30 or more credits recognised for the bachelor course for which they are applying for admission, in accordance with the stipulations of the regulations on the transfer and recognition of credits, and there are no subjects enrolled on and not passed three or more times in their academic record.
Admission due to change of foreign university course
Students who have studied on a university course abroad in full or in part and have not obtained official recognition or equivalence of level of their bachelor in Spain and have 30 or more credits recognised for the bachelor course for which they are applying for admission, in accordance with the stipulations of the regulations on the transfer and recognition of credits, and there are no subjects enrolled on and not passed three or more times in their academic record.
If the recognition of credits is between 1 and 29 credits, the student may apply for admission through the university pre-enrolment channel only for the bachelor course and the centre that is shown in the recognition ruling, and with a mark of 5.
University graduates
University pre-registration.
Over-25s
Admission exams for over-25s.
Over-45s
Admission exams for over-45s.
Accredited work experience
University admission for over-40s who can accredit work experience.
More information
Links of interest
Oficina de Acceso a la Universidad
Via Laietana, 2 planta baixa
08003 Barcelona
Contacte
Design is increasingly important in our society. Nowadays designers participate in the conception and development of any service or product. The work of professional designers is vital in the innovation processes, as it allows the inclusion of social and environmental values and provides the cultural and esthetic quality of the immediate surroundings.
The training in EINA’s Bachelor of Design ensures the learning of the skills needed for professional practice in design, while focusing on its innovative nature, highlighting the entrepreneurial dimension of the job and ensuring the acquisition of meticulous and solid cultural knowledge.
The shaping of the studies provides the resources and knowledge to work in a wide range of professional fields and allows, at the same time, to start guiding the student’s interests and defining the specific fields of the several work interests.
The following are a few examples of the professional fields usually entered after gaining the Bachelor of Design:
Visual Creation
Art direction, contemporary artistic practice, illustration, exhibition curatorship, criticism, history, artistic research and teaching. It is also a good access to future studies or positions with a high level of technification, such as photography, audiovisual creation, digital creation or animation.
Design Culture
Cultural management, patrimony, activity scheduling, education, curatorship, analysis and criticism in specialised press, research, design management, design consultancy, project manager, business management in design.
Space Design
Working spaces, commercial spaces, domestic spaces, exhibition spaces, lighting, scenography, fairs, TV sets, localization design.
Graphic Design
Graphic communication and identity for companies, institutions and products, editorial design, creative management, copywriting and naming, art direction in fields like publicity or photography, space applied graphs, packaging, typography creation, design of digital platforms and interactions, animation and motiongraphics, design for audiovisual media amongst others.
Product Design
Inhabited furniture, contract and work spaces, public furniture, products of great consumption, electronics and appliances, domestic equipment, tools, lighting, wearables & IoT, packaging, innovation management, product management, automotive sector and mobility, sports & well-being, health and well-being, children’s sector and toys.
Professional insertion
For further information you can consult the Survey on Employability conducted by the University System Quality Agency in Catalonia in 2017