Simon

Utopia Project: SIMON + Eina

Jordi Blasi, professor of the Bachelor of Design, has supervised the Utopia project, a research and design project developed by Eina’s Bachelor of Design students with the support of SIMON. The project focuses on imagining what the home of the future could look like, integrating sustainability, home automation, and new social models. The project began in November 2024 and was presented last April at SIMON headquarters. 

The project takes as its starting point the Casa Bloc, a building promoted by the GATCPAC in the 1930s, to reflect on the evolution of housing from the 20th century to the present. This critical research addresses contemporary issues such as gentrification, rising rent prices, and the transformation of the home within a context of social and economic crisis. 

Utopia explores new co-living scenarios based on three specific profiles: an elderly person, a single-parent family with a teenager, and a young couple working remotely. Through these cases, adaptable housing solutions are designed to respond to family diversity and the evolving needs of contemporary living. 

The project proposes various experimental spatial configurations, such as dividing a flat into two independent units, focusing social activity in spacious shared areas, or organizing the home around a communal kitchen as a central hub. The final choice is a hybrid solution: two apartments connected by a domotized kitchen that serves as a multifunctional, flexible, and technologically advanced space. 

The proposal integrates smart home systems designed to enhance comfort and user autonomy, including adaptive lighting, intelligent climate control, movable walls, modular furniture, soundproof zones, and automated energy management. The home is conceived as a dynamic, living space capable of adapting to different life situations. 

Authors: Alba Úbeda, Bernat Teixidó, Clara Barrantes, Eva Pau, Francina Ayuso, Laia Poy, Lluc Pallicer, Maria Martell, Rocío Rodríguez, Jan Pérez, and Martí Forcada 
Photography: Llorenç Fernández