Mario Eskenazi has been responsible for devising Eina’s new visual identity, as part of the centre’s new outreach plan. The project highlights the longstanding relationship between the designer and the institution, with which he has maintained a close link since its early days.
The public presentation of the new identity will be held on Thursday 12 March at 7 pm at Eina Bosc, in an event open to the public where Eskenazi will present, for the first time, the process behind the creation and conceptual development of the new visual system. The event will open with remarks by the President of the Foundation, Miquel Molins.
Considered one of the key figures in contemporary visual design, Eskenazi is recognised for an essential, structured and conceptually robust graphic language. With a career spanning more than fifty years, he has developed projects for public institutions, financial entities and cultural organisations, always from a synthetic, rigorous and functional approach.
“His connection with Eina since its beginnings, first as a lecturer and currently as Honorary Trustee of the Foundation, brings to the project a creative dimension rooted in a deep understanding of the institution’s pedagogical and artistic context,” says Miquel Molins.
The new visual proposal is based on a flexible and precise graphic grammar, designed to adapt to multiple media and channels, and to express the experimental, critical and cross-disciplinary character that defines the centre’s educational project.
For Mario Eskenazi: “Designing Eina’s identity means giving form to its creative culture through a clear and coherent structure. It is a system that organises, connects and sustains diversity. An identity that communicates Eina’s essential trait: to think, to teach and to experiment.”
→ Thursday, 12 March at 7 pm
→ Eina Bosc (Carrer del Bosc, 2)
→ Limited seating. Reservations required
Photo: Andrés Bustamante