Eina has been the creative engine behind the challenge promoted by Cerveses Alhambra. Within the framework of the Barcelona Design Week and under the concept of Creative Resilience, Eina invited the students of the Design Degree to imagine what the shared consumption spaces of the future will be like, shaping an ephemeral, experiential and sustainable installation.
To face this challenge, five student teams worked under a common premise: to create from circularity and with reused materials. This vision has allowed Eina to explore new design languages through its emerging talent, while putting into practice creative methodologies aligned with the major environmental and social challenges of our time.
Cerveses Alhambra has selected two of the projects as finalists, which will be exhibited at the Underground of the Barcelona Design Week from October 15 to 17 at LCI:
El poder de l’última gota - Guillem Solans, Lara Hernansanz
100 x Alhambra - Anaïs Salmeron
Finalist projects:
Daurats d'Alhambra - Unai Bruna Arroyo / Biel Coll Palomares / Iris Tallada Cuadros
Habitar la Pausa - Gisela Alcolea Molés / Txell Prims Vinyallonga / Bernat Teixidó Miró
Només passa una vegada - Clàudia Algàs / María Marina / Andrea Rosado / Elena Tzanova
All the students were mentored by Mireia Sandoval, Silvia Santaeugenia and Javier Nieto Cubero.
The power of the last drop - Guillem Solans, Lara Hernansanz (PongoTodo)
What connects these 100 years? The last drop that falls into every beer served. The concept stems from this metaphor and takes shape in a semi-circular modular structure that recreates the wave and the path of that drop in space.
Constructed from slats, fabrics, recycled boxes, Alhambra tables and stools, as well as sacks that reinforce the buttresses, the skeleton seeks to convey sobriety and warmth rather than ostentation. The system is organised at different heights, creating a visual movement that symbolically emerges from the bar.
The front view invites visitors to enter the installation through successive planes and horizontal slats with LED strips, which add volume and luminosity to the piece.
100 x Alhambra - Anaïs Salmeron
100 x Alhambra is a temporary installation commemorating the brand's centenary by reinterpreting the beer crate as an architectural and narrative module. Inspired by Nasrid geometry and the latticework of the Alhambra, it combines sand, reused wood, bottles and barley to create a shared space for gathering and remembrance.
The proposal is built around three areas of research: the material (the crate), the form (the bottle) and the essence (the crop). Each crate, numbered and linked to 100 gestures accessible via QR code, becomes part of a collective narrative. The materials, designed to disappear without a trace, reinforce the ephemeral and sustainable nature of the installation.
Golden Alhambra - Unai Bruna Arroyo / Biel Coll Palomares / Iris Tallada Cuadros
This project presents an ephemeral installation inspired by Granada, which translates the essence of its atmosphere into the brand's contemporary language. Built entirely from kraft paper, it evokes nature and craftsmanship through soft, warm volumes. The golden and amber lighting visually evokes beer, creating an immersive space that celebrates both its centenary and the art of enjoying time without rushing.
Habitar la Pausa - Gisela Alcolea Molés / Txell Prims Vinyallonga / Bernat Teixidó Miró
Habitar la Pausa is a green refuge built with cement, second-hand objects and plants that act as its central axis. Inspired by Granada and with an eye on the future, the space invites visitors to pause and share time amid the noise of everyday life.
The austere, brutalist architecture is transformed by the presence of greenery, which emerges as a symbol of hope and rebirth. A collective pause that opens the door to rethinking how we want to inhabit tomorrow.
It only happens once - Clàudia Algàs / María Marina / Andrea Rosado / Elena Tzanova
The proposal presents an immersive journey that celebrates 100 years of Alhambra through three dimensions: past, present and future. Each stage is expressed through materials, lights, colours and shapes that evoke traditional craftsmanship, a commitment to sustainability in the present and a vision for the future. The result is a timeline that tells the story of the brand without the need for words.
