Adrià Guiu, professor of the Bachelor in Design at Eina, and Javier López, Associate Partner at the design studio Mucho, will explore how artificial intelligence is being integrated into professional design processes in the talk Design in the Age of Algorithms: From Prompt to Design Project. The session will take place on Tuesday, March 10 at 3:30 pm at Eina Sentmenat.
Drawing on real cases and working methodologies, the speakers will reflect on how AI is transforming the different stages of the design process—from research and conceptualization to production and decision-making. The conversation will place particular emphasis on professional judgment and the role of the designer in a rapidly evolving technological context.
The talk is open to all audiences.
→ Eina Sentmenat, Auditorium (room 00.1)
→ Tueday, 10 March at 3:30 pm