Redesign of the BonÀrea identity and packaging

Designing a white label brand geared towards consumers in supermarkets. Specifically, redesigning the graphic image and packs of BonÀrea. The project arose from the need to create an identity to represent the supermarket, as it currently has no unique and powerful image, especially with regard to its packaging design. Therefore, the aim of the project is to redesign the packs, displaying on them the values of quality, proximity and good price. The end result of the project is the redesign of the BonÀrea supermarket’s graphic identity, taking as its focus the design of the packs line of its products.