LOOP

This project aims to give the Loop Videoart Festival a new, timeless graphic identity, creating a flexible visual language that can be adapted to different communication strategies.

This involved working out an ad-hoc typography, paper applications and design of signage and digital and audio-visual elements as well as researching the different ways the new graphic image could be adapted to the festival's needs.

The goal was to provide the festival with an image that would at once be solid and flexible, hefty and adaptable, and immediately characteristic of the annual event.

The resulting design creates a visual language based on the micro-pixel, the smallest expression of the digital image.