A company or brand's image has become one of the most valued factors in their perception by their clients and even by the company's own employees, and the furniture and decorative elements that they use in their facilities are a part of creating that image. This is why architects and interior designers are increasingly devoting a larger part of their resources to ensure the décor and furnishings chosen are suitable to the image they want to convey. On the other hand, the uses of this type of furniture are not the same as those of furniture intended for the domestic environment, as there are higher stricter specifications it must meet in terms of durability, resistance, as well as technical requirements and approvals.
Manufacturers, aware of the high sales volumes typical of these types of projects, have increasingly adapted not only part of their catalogues, but also part of their sales strategies to focus on what is known as the Contract Channel.
The aim of this course is to design a piece of furniture oriented to the contract sector and to familiarise students with the different actors involved in a project of this type (designers, sales advisers, entrepreneurs). To do this, in addition to being able to manage a design project, students will need to have a good understanding of what "contract" means in this context, what each actor expects and what specific needs furniture must meet for this type of use.