SPÜMA

SPÜMA is the identity and packaging for a new range of artisan beer from Girona.

This project consists of generating all the communication elements needed to launch it and position it in the market.

The project came from the need to show that artisan microbreweries are now springing up everywhere, although they continue to be highly localised businesses in specific places and it is difficult for them to move out of their closest environment. Consequently, our aim with SPÜMA is to create a new brand of artisan beer and, at the same time, strengthen its expansion in the market.

The work process was based on the interview with Francesc López and subsequent knowledge of the changes and renovation he wanted to achieve for his artisan beer industry in Girona. This became the starting point for a series of values that constitute the essence of the SPÜMA project.

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