Dooper Soundart Experience

Dooper Soundart Experience uses notions from three design disciplines (interior, industrial and graphic) to create a symbiosis between the sensorial experience and the product launch, in which visitors interact in the exhibition room with sensorial stimuli such as lighting, ambient sound and culinary tastings.

The principal aim of the work is to surprise the viewer through a sound and art experience while announcing a new product: Dooper, a hybrid between designer furniture and hi-fi sound equipment. Another of the aims of the exhibition is to document the experience for future students and entrepreneurs.

Soundart Experience is a combination of the terms sound and art, referring to the art of sound, an artistic discipline that reaches the viewer through music and art. The word Experience stresses the importance of the experience itself, gives life to the product and creates a company philosophy for the Dooper Audio brand.

The result has been an innovative intervention in a jazz cavern with metadesign content where the visitor interacts with the space while getting to know the product.