Cydwoq flagship store

Cydwoq is a brand of American shoes that are made by hand, following a family tradition. Over 200 points of sale on five continents comprise the company's main shop window display. Despite this, it does not have a well-defined image or one suited to the type of unique product it offers. Consequently, distributors interpret the brand in very different ways. Therefore, we propose reformulating and establishing a business image through the space, in this instance, in the form of a flagship store in Barcelona.

This store is defined as a fantasy and ever-changing forest, with elements similar to the reality of nature, such as the leafy canopy (created using remnants of leather from the manufacturing process to simulate a tree), the aim of which is to become part of the shopping experience and at the same time convey a clear idea of the story, character and objectives of Cydwoq.