Blum

with organic ingredients that seeks differentiation in a growing market against brands that use standard containers. It seeks to position itself in the top range, respecting the conventions of this sphere but maintaining environment-friendly conservation qualities.
After analysing the market and assessing the amount of material that other containers use and the amount of waste that they create once their useful life has ended, we decided to improve both concepts to make a more ecological product, for which we added a series of added values that mean that the container adapts better to its content.
The final container is an airless system that has a long-lasting container and a series of monthly replacement parts, with which we lengthen the useful life of the more elaborate products and we throw away others of less complexity, so reducing long-term waste.
Besides this, various types of packaging for these products are generated and a provisional support graphic brand for the whole project.

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