Azar

Azar is a project aimed at raising the profile of an artisan brand of jewellery and positioning it in relation to other existing brands in the same sector. This will be carried out using a corporate identity that will define the soul and personality of the brand within the rules of aesthetics, and a communication campaign that will reflect its values so that the target audience can identify with it. In terms of design, the challenge of the project is to reflect and convey the values of the brand and distance them from the aesthetics of its competition. These values are: singularity, subtle refinement and everydayness. All this work will lead to an end result encapsulated in: naming and tagline, logo, company stationery, communication campaign, collection catalogue, website and packaging of the jewellery.