This subject provides continuity and goes one step beyond the compulsory business courses completed in the second and third year, during which students had to demonstrate the knowledge and skills necessary to manage a design project (second year) and to manage their own business project (third year).
Therefore, students taking this course should be able to apply and use the main concepts of business management from an entrepreneurial perspective, such as, for example, drafting and implementing marketing, HR, production or financial plans.