Vegup aims to create a new concept of vegetarian fast food, and to present it in an entertaining and positive way to the general public. In striving to become a benchmark brand in street food environment, where vegetarianism is still underrepresented, Vegup focuses on presenting a quality product and a commitment to health and the environment.
This project is centred on all possible aspects of the brand’s visual marketing.
The design is derived from the traditional tickets used by fruit sellers, from which a range of stickers were developed; a versatile design that can be moulded to each of the brand's marketing needs.
