Exchange markets are not widely recognised at national level, due to a lack of information and because they convey the idea of being obsolete markets. In response to this situation, I decided to create an association with a solid brand image by modernising its appearance and running a campaign to attract a mainly young public.
The project consists of introducing the image through the campaign. The worldwide campaign, which comprises six posters and a total of 14 typographical letterings, uses the oral tradition of rhymes: through typographical illustrations, each sentence creates a link between the objects owned by those taking part in the deal. Similarly, the logo is used as a stamp which simulates the action of closing a deal. In local campaigns, these typographies are used to provide information about up-and-coming events.
Deal has a signposting system based on the diversity and individualisation given to a product during the exchange act. It also has a website offering information and a packaging system (bags and different packaging systems) for the exchange market.
