The project deals with the visual communication of a new type of pharmaceutical product with the hypothetical properties of counteracting the more common situations where people get stage fright. The brand offers six products, which can be purchased without a prescription, for six eventualities. The product, therefore, is aimed at anyone whose work involves working with the public or who at some point has to do something in front of an audience. The aim is that the products reach the appropriate target while at the same time a new graphic resource such as expressive photography is introduced into the pharmaceutical sphere.
The graphic language is photography (referring to the stage), one that is well chosen and that relates to the product, which plays with white pills (referring to pharmaceuticals). This combination of elements creates a calming and at the same time anxious relationship which becomes the innovative aspect of the project. The decision to give each product a photograph creates a contrast with other products from the pharmaceutical industry.
