Somos is a curative energy centre situated in the Collserola mountains. The centre is especially different due to the large number of therapies offered by qualified professionals with years of experience. It also offers the possibility of staying there (from one day to one month) to receive integral treatment.
Although Somos has room for people of all ages and either sex, the advertising focuses on the 25 to 45 age range, with a medium-high social level, as it has been proven that they are more interested in finding out more about these therapies.
The project has three basic aims: First, to imbue the centre with a professionalism that is not very common in similar centres in the country. Second, to turn it into a national benchmark. And third, to attract curious people who, despite knowing of the existence of new therapies, have not tried them.
To create the graphic identity, the philosophy of the centre has been followed, a simple yet balanced space, with an exclusive typography. As regards the advertising, I have played with a figure to attract attention and a quote by a historical figure that helps convey the values disseminated by the centre.
