Sila

The proposal is on the basis of the product design of the Sila brand of handbags and accessories. The corporate identity project gives visibility to the various communication supports of the brand.

The design challenge has been to create a communication that conveys brand values, such as handcrafting, without falling into a hackneyed aesthetic, while enhancing an industrial beauty.

These two factors are the elements that give identity to the brand, at all times in balance between the work with small workshops in Barcelona, which only allows small productions to be made but that ensures the quality of the details, and a sporty look marked by the use of nautical fabrics. The graphics are also consistent with the principles of sustainability, based on local production. This way we position and differentiate the brand to make it stand out from the competition.