Seven years ago, I finished secondary school and was asked the dreaded question: “So, what now?” I had no idea. That feeling of having to decide my future without the right tools stayed with me — and over time, it became the origin of Rumbo.
Rumbo is a digital platform that guides young people who, like I once did, are unsure about what to do after secondary school or vocational training. It uses artificial intelligence to offer personalized recommendations based on each user’s interests, skills, and preferences.
The visual identity stems from the chaos of this stage in life: blurred tools, monospaced typography, and disordered blocks that represent a future still under construction. Rumbo doesn’t give closed answers — it shows possible paths. It’s designed as a conversation, not a test: a friendly and empathetic tool for those who don’t yet know what they want to do… but are ready to start finding out.
Project presented at the Brut! Festival 2025.
Rumbo
Rumbo
Rumbo
Rumbo