Retalls

The massive squandering of food is becoming one of the most serious problems of society.

RETALLS is a campaign about the responsible consumption of food that is aimed at changing the view of food waste and restoring nutritional value to food.

The result of the project materialises in the form of a communication campaign with posters, recipes on postcards, promotional elements and a mobile app. The campaign will be subject to the seasonality of food and will be publicised in retailers and markets so that it can reach the public.

The proposed graphic image for the campaign will be linked to the values of cooking of good use, awareness, reuse, sustainability and absence of artificial additives.