Redesign of the identity and packaging of Bonàrea

The project consists of the redesign of a white label brand in the sphere of supermarkets (Bonàrea). The character of the redesign is focused on improving the users’ shopping experience.

The aim of this project is to propose a rational way of seducing, promoting the sincerity with regard to what is offered. The design strategy revolves around simplicity and seeks to resolve the variety of different product packaging with a compact brand unity.

Consistent with the proposal, I have opted for data graphics that inform on the content of the product and that become the most characteristic feature. This way, they become the principal vehicle of the brand’s graphic identity, although underpinned also for other elements of the containers.

The development of the design is focused on the packaging, specifically on generating a graphic system that can be extended and adapted to multiple products.