This final degree project comprises the creation of the identity system and its applications to a fictional company, specifically a take-away artisan cakes and pastries workshop.
PASTÍS-À-PORTER was created due to the rise in the number of people wanting to follow a healthy diet and the increased rates of food intolerances. With its ability to create a balance between nutrition and pleasure and the desire to delight the palates of its customers, PASTÍS-À-PORTER is a cakes and pastries workshop that offers a wide range of sweet delicacies made from natural and organic products, also suitable for coeliacs and diabetics. It sells online and has a home-delivery service.
The idea is to create a benchmark brand within this sector for Osona county. Primarily, the image has to convey an overall dynamism; whether because it is a take-away service, because these artisan cakes and pastries are produced as quickly as possible or because customers can buy them on the Internet.
Anna Villacrosa Cullell - Pastís-à-porter
Anna Villacrosa Cullell - Pastís-à-porter
Anna Villacrosa Cullell - Pastís-à-porter
Anna Villacrosa Cullell - Pastís-à-porter