Mas Pardal

Mas Pardal is an identity and packaging design project aimed at creating a range of wines sold using a different packaging system from the traditional one, BIB (Bag-In-Box).

This packaging system has a series of advantages and drawbacks. The aim of the project is to convey these advantages (ecological, economic, etc.) by incorporating them into the design of the packaging to try to get rid of the drawbacks that the consumer may associate with the system, as it is not widely known and is often related to a poor-quality product.

The work consists of designing the identity of the winery, the wine and the five-litre Bag-In-Box packaging in which it is sold, and of adapting this design to a 500 ml promotional package to publicise the product, as well as other promotional elements, such as cards, posters and a website.