Llave Lazo. La gamificación en diseño de producto

Gamification is the use of game design elements in non-game contexts. Thanks to its proven effectiveness and benefits in the education and business sectors, it is generating more interest in possible applications. 

For this reason, the aim of this work is to organise and transfer the essence of gamification to the field of product design, through research backed up by a parallel implementation during the process. 

All of this is exemplified thanks to the content generated and discovered during the work. Tools, objects, and processes evolved according to the needs that arose, such as the Llave Lazo key itself, a tool that serves to articulate different joints, encouraging creativity.