JUMPCUT Mich & the Filming Machine Productions

JUMPCUT Mich & the Filming Machine Productions is a corporate identity project to redesign the identity of a varied-genre audiovisual content production company in Barcelona. This is a real project that is already under way which used design to create a timeless identity to highlight the professional activity of the company. Digital media, such as moving graphic elements and the website, and printed media, such as the packaging used to share files physically, were used to implement the project. The project posed the challenge of maintaining a rational and simple aesthetic to achieve visual neutrality in the different areas where the production company operates.