Gausacs

“Gausacs. Castellers de Sant Cugat” is a corporate identity project which consists of designing the image and graphic communication system of the human tower group (colla castellera) of Sant Cugat del Vallès.

Human tower groups are traditionally motivated by ethical values and they seek to promote Catalan culture around the world through these human tower formations.

The current identity system of the Sant Cugat human tower group has internal and external communication problems and it definitely needs its own personality.

The identity must be clear and powerful, able to convey the values of the human tower group, and it must also present a homogeneous and coherent image. By solving the communication problems, the human tower group would receive internal information correctly and new members to join the group would be secured.