Freesbe

This project is an experimentation on conventional fashion design, born from the experience of a product designer entering into the world of fashion design. The resulting pieces break all the usual conventions of sewing and the fashion industry.

The project revolves around the use of liquid materials and the techniques required to turn them into clothing, which generates unique and unrepeatable designs.

The process came together through dialogue around the culture of fashion and the application of a new material. In the process, the initial intention, to create something wearable and adaptive to the human body, shifted to a point of experimentation and artistic creation.

The process gradually de-literalized, from the jackets (pattern and sewing), to the shirts (no pattern and no sewing) and the third phase with neither pattern nor sewing nor interaction with the human body. The project has organically followed its own path, and is complemented by the art direction of the publicity campaign.