Based on the fact that visual culture is or will be in crisis due to a saturation of formulae, mechanisms and tools of creation and to the very finite nature of these tools, I am proposing a project that investigates new processes to obtain results that are applicable to the world of graphic design. Using pseudo-random computer processes, the use of deviation as a creative process and the assumption of a super-criterion (criterion on which criterion we should have), I propose investigating error, chaos, self-generation and recoding. Each of these aspects is treated with a programmed structure capable of generating infinite results within determined margins of action. A heuristic process (hence Eureka) that produces unexpected, and therefore genuinely innovative, results.
