CHANCE is an initiative by the FILMMMM® production company that would be used to fund, produce and disseminate video shows (live recordings of “spontaneous” performances) for unknown musicians. A web 2.0 was created for this where musicians, companies and the public interact: musicians have a personal space where they can post a demo and make themselves known. Companies would act as sponsors, since, thanks to the statistical figures shown, they could decide to fund the person that best suited them, keeping one eye on their business and the other on their target public, and advertising themselves on the video show.
The aim was to create a website that guarantees usability and friendliness, as well as a personalised identity: advertising and content adapt to the user. However, the overriding aim was to develop an intuitive and iconographic language for statistical/comparative analysis and filtered/related searches. The visual language is based on the concept of opportunity, luck and chance and the sun ray is its visual reference. Brand communication adapts to the different publics (musicians, the public and companies) and is the common core in the search for emotions through music and innovative advertising.
