The project provides graphic and elemental substance to a campaign by the CAPSIZE group, the aim of which is to overturn the current European Union Common Agricultural Policy (CAP) through information, content dissemination and demands. The aim of the project is to provide the group with a graphic image that is both functional and attractive to reach as many people as possible. The idea is to create a communication system in which clarity of information and the economy of graphic resources help the user understand the cause and become involved.
The pieces that have been created include: a magazine, a leaflet, posters, masks and fruit bags. The typography was sober yet expressive, focusing attention on the information hierarchy. Illustration was used as a resource to distinguish the group due to its versatility when creating powerful images adapted to each case. Another aspect that I should highlight is the fact that two forms of reading co-exist in all the pieces, which means that the user has to read actively.
