Badass Prints is a brand that works with the concepts of gender, sexuality and identity. Its aim is to convey a sex-positive message through its products. It produces screen-printed cotton T-shirts, pants, bags, toilet bags and cushions for sale online.
The final degree project is the design of an identity and communication system for the brand, as well as for the different communication formats and supports. Based on a real project with a limited budget, the commission generates the different visual resources needed to convey to the public the tone and philosophy of the brand through the graphic identity.
Badass Prints is promoted and marketed on the internet, although the brand also occasionally takes part physically at events related to art, design or sexuality.
Badass Prints - Carla Cimino
Badass Prints - Carla Cimino
Badass Prints - Carla Cimino
Badass Prints - Carla Cimino