I'm from the Gràcia neighbourhood of Barcelona, and from the year that nobody cares about. Even as a child, my environment was surrounded by toys with which my grandfather spoiled me: illustrated boxes with beautiful drawings, soldier's envelopes with cursive letters outlined in bright colours, and eye-catching slogans. It was here that I began to develop a visual whirlwind for colours and shapes that I have not shaken off since.
As a child I drew, I drew everything, and that brought me the occasional reprimand. As a teenager, I drew, and I asked someone what I had to learn to be like Mariscal. They told me about something called graphic design, and I finally had the tools that allowed me to articulate my drawings in the form of a visual language.
Now, as an older child, but not an adult, because adults are dumb as asses and only cause problems, I keep doing the same thing; drawing, illustrating, or thinking about drawing for books, magazines, press, fashion, objects, animation or interior design.
Visual creation is a game where the dolls are the shapes, the letters, or the stains and the game board is the paper where I love to play, to have fun to enjoy myself, and to make those around me enjoy themselves. I'm more interested in the process than the result, although the results are really cool.
I yawn at visual conventions, hackneyed resources, and gimmicky or fake graphic solutions. I need to have a direct link with what I do, and most of my work is always connected to graphic processes or printing, where decisions can't be reversed and mistakes almost always generate interesting solutions.
I imagined and it became a reality, the very cool Vostok Printing Shop in Barcelona, specialised in engraving and printing materials; which allows me to draw just for myself, my friends or, if you are very nice, you have a very cool project, or you pay me very well.
I am guilty of these things, among many others:
Let's go shopping: Illustrations and print designs, for the brand Custo Barcelona, Winter and Summer 1999-2004 seasons.
The Original Chá-Chá: Textile-home collections: Casa lolo, La Guapa, Barcelona, La Boqueria and creation of the brand Le T-Shirt Sensationnel. 2002-2020.
Coordonne: Collection of prints for upholstery and wallpapers, Playtime collection 2008.
The reader's corner:
Book cover illustration commissions for publishing houses and collaborations for magazines and newspapers: Ediciones B, Editorial Planeta, 66&nd, La Vanguardia, El País, Diario Público, El Periódico de Catalunya, Le Monde Diplomatique, Abu Dhabi News Today, The Washington Post, Wired Magazine, Abitare....
A bit of advertising:
Collaborations with national and European advertising agencies.
Illustration commissions for clients such as: Nespresso, Banco de Sabadell, Ajuntament de Barcelona, Generalitat de Catalunya, Lomo Italia, Agua de Veri, Circ Cric, Volkswagen, Suzuki, Novartis, Bayer, Regal, Campofrío, Frigo, Andersen Consulting...
We had a few beers:
Decoration of the Casa Lolo Restaurant; implementation of graphics and illustration for the Tapa-Tapa Restaurant Chain.
Illustration of the La Sueca Bottle, Sangria, for Democratic Wines.
And the winner is:
1995 Absolut Vodka Award for Creativity and Imagination, in the category of volumetric creation.
2008 Silver Medal European Awards in the category of graphic implementation for the work Get Up Printing Kid.
2010 Bronze Medal in the Corporate Illustration category for the Lomo Italy website.
2010 Silver Medal in the Company Logo category for the TaxiVespa brand.
Put on the TV:
Art direction and illustrations for Campofrío and Suzuki Galloper advertisements.
Collaboration with C+ and Vía Digital in the creation of animations and digital graphics for programmes such as: Infantiles del C+, special programmes for the Guggenheim Foundation, Especial Guiño and graphics for Vía Digital, Noches Temáticas.
New image:
Químics Dalmau, new visual identity, in Barcelona, April 2021.
Coming out of class:
Teacher at the Escola Massana de Ilustració in the University Graduate and Formative Cycles of Illustration, 1997 to 2008.
Currently, lecturer at EINA on the Postgraduate Diploma in Creative Illustration and Visual Communication Techniques.