Illustrated Concepts. How to illustrate based on data and concepts without being able to draw is a voyage to ideas. A workshop where we are going to talk about creativity and connections. On how to draw out our best ideas, connect them and formalise them simply and powerfully. All without having to know how to draw.
In the workshop, we’ll learn about the work process that Javi Royo uses to connect the ideas that are already in the environment to achieve new concepts We will work on the basis of real stories and representations to rid them of any excess and leave them naked. Extracting the essence of ideas to achieve the maximum impact. We will work on creative techniques based on the fact that creativity does not exist and we will all be replaced by robots in the future. We’ll play at being ideas miners.
Work material: paper, pencil and marker
This course is for graphic design or illustration students or professionals.
- Learn new creative techniques.
- Learn to illustrate based on data and concepts.
- Create a publication on Instagram. Propose a clear and personal publishing line.
Session 1
- Presentation. Think > Illustrate > Share.
- Can you represent ideas without being able to draw?
- What is my work process
- Why is it important always to start with an idea?
- Where are ideas born?
- How can I visually communicate what I’m thinking?
- How can I stimulate my creativity?
- What is illustration?
- What is style in illustration? Is it really that important?
- How to survive in a disruptive world?
- Graphic representation systems: Information graphics, data: Subjective data.
- Thinking with images. Can we represent an opinion, a piece of data or a thought in another way?
The process:
- a. Describe a story, a scene.
- b. Extract the important.
- c. Connect.
- d. Exchange.
- e. Formalise.
Challenge 1: The self-portrait
Draw/Represent a self-portrait as schematically as possible.
Session 2
How to think visually
- a. Graphs and diagrams.
- b. Abstract analogies.
- c. Analogies.
- d. Allegories.
Challenge 2: The brain fridge.
Representation of data from our brain straight onto paper: check how we are for ideas in our fridge.
Challenge 3: Emotions.
Representation of situations that concern our emotions through concept association.
Session 3
Challenge 4: Current affairs.
Think and conceptualise based on topical news. Random themes.
Challenge 5: Reality.
Represent your own real and everyday situations with the minimum of elements.
Session 4
Challenge 6: Humour.
Should humour make you laugh or can it be something else? Where are the limits of humour? Should there be limits to humour? What are my limits of humour?
Challenge 7: Memes.
Can I add memes to my work, to my way of drawing, of thinking? How?
Challenge 8: Conversation.
Relate concepts. Can I tell a conversation topic in a single drawing?
Session 5
Challenge 9: Biography.
Our abilities. Our inabilities.
Challenge 10: Share.
Share the work done on the course. Share in class. Imagine sharing on social media.
Users, readers.
Instagram or/and you.
Exchanging ideas.
To enrol on this course, first of all, you need to have a university identification number (NIU/NIA) and a password. If you do not yet have these details, you can obtain them by doing the registration application.
With these data, you can complete the registration.
To be able to do the course, you must first enrol and complete the payment.
Further information at cursos(a)eina.cat.
Payment for the course is made by credit card through the online enrolment platform, within the enrolment process. Once you have enrolled, you can also access the "pending payments" section of the same platform.
To be able to take the course, you must have registered and paid in advance.
The amount paid can only be refunded for reasons attributable to the centre.
- Email: cursos(a)eina.cat
- Telephone: 93 203 09 23

