Zoso is a new high alcohol content dark beer aimed at audiences of the most extreme music, metal. Zoso brings together the ideals of heavy metal and uses them in a more schematic, clean and, above all, ironic concept. The product plays with the figure of the sinner from the time of the Spanish Inquisition, targets them and warns them that Zoso is a dangerous beer and if you drink it, you may suffer serious consequences.
Zoso plays with hidden messages. Whoever drinks it will see that as they do, messages and illustrations appear creating a double legibility on the beer supports, due to the use of silk screen printing with two inks (white and black). When the bottles are full, the sinner will only be able to read the information in white, whereas when the support begins to empty, the messages and illustrations in black appear.
Zoso will also be promoting its very own festival, with leading heavy metal bands, and where this will be the only beer available to the public.
