Watch for that story

Watch for that story (Compte amb el conte) is a environmental awareness campaign related to human habitats. The goal of the campaign is to have an impact on children and, through them, on adults.

What especially stands out is the will to avoid paper as a communicational support material, employing instead other media that do not have a negative effect on the environment, but which may reach a larger audience. The project has been developed to work through different broadcast channels: radio, TV, the web and social networks (Twitter, YouTube and Facebook).

Stories are the tools used to transmit the campaign message. These stories are then rewritten, setting up a connection between the original tale and the environmental subject, leaving us with a double message. This duality is important in raising the interest levels of both of children and parents. For this reason a main message is elaborated, with an underlying message added on that is meant for parents.

The campaign reaches children by means of the design of certain characters, through the layouts and through their colouring as well, as colour works as an component to indicate whether the action carried out is environmentally sound or not.

Let’s bring colour back to the world. Watch for that story