Toma is a cinema association through which professionals in this field finance films by prospective young film-makers. Toma provides opportunities to the most deserving cases and in doing so creates a club that provides access to the complex cinema industry. Like any other organisation, Toma has many members, ranging from cinema professionals and intellectuals who are not part of this industry, to family members and friends of those sponsored by the association.
In graphic terms, the aim of Toma is to move beyond the use of graphic resources and to synthetically shape the concept of cinema. The name refers to the Spanish verb tomar (to take) and the film-making term toma (a take). The corporate colours are black and white, harking back to the early days of cinema. The logo is situated to the side of the graphic pieces, enabling it to be combined with both sides of the support. The concepts of movement, dynamism and continuity are conveyed using this and other resources.
