The project consists of creating a corporate identity for a company called Takecare that uses the knowledge of the Doctor of Physics and Professor at Holos University (USA) Konstantin Korotkov and his diagnosis techniques using a Kirlian camera (GDV camera).
On the basis of this scientific advance, the Takecare identity possesses a decisive and strong style that attracts the public while maintaining a friendly and simple tone. An interface has also been designed where users can consult results, receive health advice and share them with the people they know.
Takecare is aimed more at a young public as Doctor Korotkov's techniques are highly innovative. Consequently, the graphics designed invite a reinterpretation of health and leave the traditional style to one side, both in the conceptual principles normally used in medicine and in the austere and simple graphics that are usually applied. The use of the outline allows the emphasis to be placed on the scientific basis of Doctor Korotkov, which interprets the photographs of the Kirlian machine as states belonging to the human aura or electromagnetic field.
