The Spot store is found in a two-story building Barcelona’s Barceloneta neighbourhood. The lower floor is the sales floor, while the upper floor combines commercial and social functions.
The concept of Spot is to express the brand philosophy by means of a shop including a space for social use. In this social space surfers and skaters can meet each other, consult weather conditions and learn of new developments in their respective sports, purchasing the latest brand trends while enjoying a beer together.
The idea arose from the inspiration of the products themselves, where the display elements are the project’s interior design. For this reason the main feature is the dominance of white, giving the entire space a neutral tone, so that the products themselves are what principally stand out.
The freestanding building is in itself an attraction, both on the outside and within. The façade thus takes on an important role in displaying the graphic domain of surf, with the shop window visible to all passers-by from without.
The result is a new space where the product itself has created the design and assumes this role, achieving a harmonic relationship between the building and its surroundings.
