The project takes as its starting point the film Soylent Green, which offers a vision of a dystopian world where overpopulation and overuse of resources leaves no other option that to feed people with Soylent Green, a food based on humans.
The aim of the project, then, is for society to accept cannibalism. It has to ensure that the population understands that it is a sustainable product that will allow social and economic recovery and the reduction of pollution.
Therefore, the image of Soylent will be based on transparency, sustainability and social commitment. Its mission goes beyond feeding the population. The aim of Soylent is to convey hope. These values will be conveyed using ecological processes and materials, and the whole of the graphics plays with the presence of nature in the urban space as a metaphor of the recovery for which Soylent is fighting.
