The project consists of the promotional campaign and the graphic application for a temporary exhibition at the Barcelona CosmoCaixa Science Museum. The exhibition will compile all the great scientific changes and revolutions experienced throughout history. The aim is to bring this exhibition to the public and, secondly, to bring the public to this museum.
We know that the public that visits this museum is made up mainly of families with children and primary schools, so to arouse their interest, we will need to create an easy and intuitive language. For this reason, the graphic promotion will be based on the offset technique and the graphics applied in the space will be done through wall vinyls.
The whole of the identity of my project is inspired by the idea of the cut, which symbolises the passing of time between the past and the future. So, opposing images are used as a metaphor of the passage from one era to another.
The final aim of the project is for the public to be able to reflect on when a scientific revolution takes place and how it is accepted by society.
