PEI

PEI is a series of limited edition art toys produced in Barcelona, mainly DIY models that allow a great deal of liberty, so that the consumer does not so much assemble the model as artist, personalising the new acquisition. For my final project, I presented a collection in collaboration with ten emerging artists and designers from Barcelona and Madrid (Sergi Delgado, Adrià Molins, Baimu Bcn, Toezio, Birgit Palma, Mariano Pascual, Linus Lohoff, Sasy, Alehsy and Wete).

In each toy can be found references, not always explicit, to elements of pop and modern culture that are already part of the popular culture of the millennium generation and beyond.