Grow up is a system that aims to introduce consumers to the world of bean sprouts. Its packaging makes the whole process of obtaining bean sprouts easy and ensures that users with no prior knowledge of growing them can simply follow the instructions and the bean sprouts will germinate in good conditions.
The Grow up system is aimed at a public that does not have much time, so its packaging includes all the information needed so that they do not have to do any external research: the germination process, the properties and benefits of bean sprouts and a recipe to use with them.
They aim to be a taster so that the user can see if it's for them. They won't need to make a big outlay in specific products for germination thanks to its low cost.
Grow up acts as an element of transition to a new lifestyle in which food is healthy. For the majority of people in the city, stress is present in every part of their daily life. We have lost the ability to respect the natural course of things and we want everything right now. Grow up acts as an element of transition to this new lifestyle.
Tània Álvarez Bravo - Grow up
Tània Álvarez Bravo - Grow up
Tània Álvarez Bravo - Grow up

