The project contemplates the image of a new type of electronic games festival. Game Over will begin in Barcelona and its main aim will be to bring video-gaming to the street using new technologies and applying them to the real world. The idea is to open up the world of the gamer to other users and take regular gamers to a new space, using the city of Barcelona as a gaming area and connecting real actions with online gaming actions. The event is aimed at an active public, primarily young people, who want to play without having to use a small screen, want to be the protagonist and want to compete with other real users.
The graphic image of a festival that aims to take such a closed and technological world out on to the street needs to convey the possibility of combining reality and gaming. The idea of superimposing, inspired by the concept of augmented reality, can be found everywhere, from the name to the flat graphics and image treatment. My aim was also to use the high technological content of the festival as much as possible to take advantage of the qualities of this medium, such as the strength of RGB colours.
